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[-]  13-09-17 16:56

At The Wirecutter, the editors choose what to write about — even if it doesn’t make money
“Let’s pursue [reader interests] regardless of revenue opportunity.” The Wirecutter makes money by recommending products for its readers to buy — wireless routers, mattresses, air purifiers — and then taking a cut of that sale once a reader actually completes a purchase.
For the New York Times, which bought The Wirecutter last year for more than $30 million, it’s a business meant to supplement other revenue generated from subscriptions and advertising.
But there can also be a confl...

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