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[-]  14-01-18 04:25

Everlane’s first store is temporarily closed because its flooring couldn’t handle a New York winter
Physical retail? Perhaps not so easy. Everlane’s transition from online retailer to brick-and-mortar retailer is off to a rocky start.
The popular millennial fashion brand announced to its customers today that it was temporarily closing its first store, located in New York City, only 42 days after it opened.
The No. 1 reason: the store’s white floors were probably a bad call.
“They’re white. It’s winter,” the company said in an Instagram post. “We got three times more foot traffic...

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