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[-]  16-04-18 21:20

Business Insider
White Castle is going all out to lure millennials and teens — and McDonald's, Burger King, and KFC should be scared
"If you’re in a White Castle, say 'hell yeah!'" Dennis Coles, a member of the Wu-Tang Clan, bellowed into the mic.
"Hell yeah!" replied the crowd of mostly 20-somethings cramped inside the New York City establishment. Young passers-by pressed their faces against the windows to watch.
"Impossible Burger, turn up!" Coles then said, followed by a bullhorn sound from the DJ behind him.
This was no ordinary evening at the Brooklyn White Castle. Coles — better known by his stage name...

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