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[-]  06-12-18 17:00

Business Insider
An ad tech startup that turns ride-sharing vehicles into digital billboards just raised $21.5 million
Outdoor advertising is booming and is poised to reach $38 billion in spending this year.
Ad tech startup Firefly is hoping to cash in on the opportunity with its technology that delivers location-based and contextually relevant ads through smart screens mounted on rideshare vehicles.
Firefly has beta-tested more than 50 advertising campaigns for brands including Hotel Tonight, Turkish Airlines, and Walmart's Sam's Club. 
As outdoor advertising continues to gain momentum, one ad tech s...

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