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[-]  10-01-19 13:28

The Next Web
How Uber Lite was engineered to thrive in emerging markets
Last June, Uber launched its ‘diet’ app –Uber Lite – in India, with a view to support users with older phones, and those who frequently face connectivity issues. The app is now available in more than 14 countries, in English, Portuguese, and Spanish. The company claims it has 2.5 million downloads, and its users have completed more than 1.6 million rides in the past seven months. o how do you build a usable app for emerging markets and solve problems for the next billion users? We chatte...

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