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[-]  12-07-18 12:00

Business Insider
'It's a specialized skill': Ad agencies are scrambling to figure out augmented reality ads as they reach an inflection point
With Snap and now Facebook making augmented reality ads an increasing priority, ad agencies have started accelerating their efforts to crack the format. 
Agencies are taking a variety of approaches, such as forming new teams, internal demos, dedicated Slack channels and happy hours to get employees and clients better acquainted with AR.
Client interest and spending in AR is also going up, agencies say.

This week, Facebook announced that augmented reality ads would now be making their...

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