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[-]  11-10-18 16:10

Business Insider
The former Google execs behind ad-tech startup Beeswax banned the obvious word from their name, and it's worked exactly as they planned
Beeswax is an ad-tech startup in New York founded by three former Google executives.
The founders of Beeswax said they chose their company's name so it would stand out in a crowded industry.
They deliberately avoided using the word "ad" in their name to distinguish them from their competition.
One of the most important factors to weigh when choosing the name of a company is how memorable it will be to your customers.
The founders of Beeswax kept that in mind.
Beeswax is a New York ad-tech start...

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