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[-]  12-10-18 12:00

Business Insider
Big brands like Microsoft and Gap are using AI to create personalized ads for people — and the results blow away ads written by humans
Big name brands like Microsoft and Gap have started relying on artificial intelligence to optimize the content of their ads.
Platforms like Persado use AI to help these brands generate personalized ads based on the language a person is most likely to respond to.
A recent update by Persado allows brands to create entire narratives using AI, incorporating each individual advertiser' unique voice and attributes to each campaign's context.
Turns out, artificial intelligence isn't just helpful ...

Read the full article on Business Insider »
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