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[-]  09-11-18 19:01

Business Insider
'His comments are illogical': Analysts say Disney CEO Bob Iger's plan to raise Hulu prices is out of step with customer demand
On Disney's fourth-quarter earnings call on Thursday, CEO Bob Iger said he saw "price elasticity" around Hulu with Live TV, the company's digital-TV bundle.
Industry analysts disagree.
Pay TV just had its worst quarter in history, and consumers are increasingly driven by price competition.
Comcast, which owns 30% of Hulu, is also a consideration.
Analysts say the cable giant could sell off its Hulu stake and focus its attention elsewhere.
Price hikes may soon be coming to Hulu.
Disney CEO Bob I...

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